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September 26, 2017
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Ian Griffiths's Blog   Expert Blogs


I am a Product Owner at Hutch. Previous to this I was a Product Manager/Game Designer EA Playfish and Lionhead Studios.

I am passionate about everything gaming with extensive experience in design and implementation of features that deliver user acquisition, engagement and monetization.

You can find my profile here -

And my Twitter here -

Specialties: Product Management, Game Design, Free-to-Play, Acquisition, Engagement, Retention, Monetization, Telemetry, Analytics, Competitive Analysis, Product forecasting, Predictive Modelling, Data, Management, Agile, Kanban, Quantitative Analysis, AB Testing.

My views do not represent those of my employer or associates past or present. My posts/blogs are for informational purposes only, they are not advice of any sort. My posts/blogs are presented on an as is basis and I make no claims as to their accuracy, suitability or completeness. I will not be liable for any negative consequences arising from interaction with, or use of the information provided.


Expert Blogs

Posted by Ian Griffiths on Tue, 06 Sep 2016 02:12:00 EDT in Business/Marketing, Serious
Looking at why free-to-play as a business model, while having unique characteristics, shouldn't be considered a special case in ethics.

Ian Griffiths's Comments

Comment In: [News - 09/20/2017 - 04:00]

Remember 3d in the cinema ...

Remember 3d in the cinema While some technologies stick around it 's not necessarily true that they grow in popularity. r n r nI 'm not saying that VR won 't grow, but it 's not a sure thing that it will become mainstream consumer tech.

Comment In: [News - 09/19/2017 - 05:00]

This. Any system can effectively ...

This. Any system can effectively be used in some unintended manner.

Comment In: [Blog - 08/22/2017 - 10:05]

A product 's quality is ...

A product 's quality is a fairly nebulous idea, although we have a relatively general sense of it. You always have the risk that not everyone shares the same idea of what an improvement is. r n r nThe problem is that the possibility space for improvements is large and ...

Comment In: [Blog - 08/29/2017 - 09:17]

Interesting article. I love how ...

Interesting article. I love how everything in free-to-play is always going to lead to the collapse of the market.. but never does. r n r nThe obvious concern is that once you find a good price for one player and that player finds out that another got it cheaper, they ...

Comment In: [Blog - 06/01/2017 - 03:38]

Portal is the perfect example ...

Portal is the perfect example of how to implement an effective and fun tutorial.

Comment In: [News - 06/01/2017 - 03:19]

They publish brilliant games that ...

They publish brilliant games that do well and without money there wouldn 't be games like theirs for communities to form around.