Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
September 23, 2021
arrowPress Releases
If you enjoy reading this site, you might also want to check out these UBM Tech sites:


 

Joel Dreskin's Blog

 

Joel Dreskin works as an independent marketer, establishing skills in marketing, brand planning, advertising and public relations at numerous Bay Area companies. Joel drives marketing initiatives and events for indie game developers, including Media Indie Exchange (The MIX) and the "Practical Guide to Indie Game Marketing" book scheduled for release in 2015 by Focal Press.

Additional information:

The Indie Marketer site: http://theindiemarketer.com

"A Practical Guide to Indie Game Marketing Book: http://www.focalpress.com/books/details/9781138801547/

Media Indie Exchange Events: http://blog.mediaindieexchange.com

Twitter: https://twitter.com/Indie_Marketer

LinkedIn Page: http://www.linkedin.com/in/joeldreskin

 

Member Blogs

Posted by Joel Dreskin on Wed, 22 Oct 2014 03:19:00 EDT in Business/Marketing, Console/PC, Indie, Social/Online, Smartphone/Tablet
While PR, advertising, channel promotions and other vehicles can perform well for games marketing – with audience and community development, YOU can control and manage communications through the programs you build in these areas.


Posted by Joel Dreskin on Tue, 22 Oct 2013 12:56:00 EDT in Business/Marketing, Console/PC, Indie, Social/Online, Smartphone/Tablet
It has been exciting to see opportunities for indie game developers continuing to rise. There are also now larger numbers of indie games now in the mix, so new ways of thinking about raising visibility becomes increasingly important.


Posted by Joel Dreskin on Tue, 14 May 2013 05:52:00 EDT in Business/Marketing
There’s perhaps never been a better time to be an indie–with crowdfunding resources, expanding channels, cross-platform tech and a welcoming audience of gamers. This brings an expanding quantity of game releases and challenges. Ideas for addressing this.



Joel Dreskin's Comments

Comment In: [Blog - 10/22/2014 - 03:19]

Yes, there are some games ...

Yes, there are some games that experience good fortune. r n r nWith the increasing flexibility of digital channels and self publishing, the quantity of different games out there has grown considerably. Establishing a plan to build visibility and develop audience connections for indie games can help your likelihood for ...

Comment In: [Blog - 08/22/2013 - 01:20]

Ethan -- working on making ...

Ethan -- working on making lemonade from lemons. r n r nand on the flipside, any publicity isn 't necessarily good. As in: http://gamasutra.com/view/news/198831/In the hardware messaging war Ouyas playing the wrong notes.php r n r nA key take away is Ethan recognizing chatter, and working towards responding to it ...