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September 23, 2021
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Joel Dreskin's Blog


Joel Dreskin works as an independent marketer, establishing skills in marketing, brand planning, advertising and public relations at numerous Bay Area companies. Joel drives marketing initiatives and events for indie game developers, including Media Indie Exchange (The MIX) and the "Practical Guide to Indie Game Marketing" book scheduled for release in 2015 by Focal Press.

Additional information:

The Indie Marketer site:

"A Practical Guide to Indie Game Marketing Book:

Media Indie Exchange Events:


LinkedIn Page:


Member Blogs

Posted by Joel Dreskin on Wed, 22 Oct 2014 03:19:00 EDT in Business/Marketing, Console/PC, Indie, Social/Online, Smartphone/Tablet
While PR, advertising, channel promotions and other vehicles can perform well for games marketing – with audience and community development, YOU can control and manage communications through the programs you build in these areas.

Posted by Joel Dreskin on Tue, 22 Oct 2013 12:56:00 EDT in Business/Marketing, Console/PC, Indie, Social/Online, Smartphone/Tablet
It has been exciting to see opportunities for indie game developers continuing to rise. There are also now larger numbers of indie games now in the mix, so new ways of thinking about raising visibility becomes increasingly important.

Posted by Joel Dreskin on Tue, 14 May 2013 05:52:00 EDT in Business/Marketing
There’s perhaps never been a better time to be an indie–with crowdfunding resources, expanding channels, cross-platform tech and a welcoming audience of gamers. This brings an expanding quantity of game releases and challenges. Ideas for addressing this.

Joel Dreskin's Comments

Comment In: [Blog - 10/22/2014 - 03:19]

Yes, there are some games ...

Yes, there are some games that experience good fortune. r n r nWith the increasing flexibility of digital channels and self publishing, the quantity of different games out there has grown considerably. Establishing a plan to build visibility and develop audience connections for indie games can help your likelihood for ...

Comment In: [Blog - 08/22/2013 - 01:20]

Ethan -- working on making ...

Ethan -- working on making lemonade from lemons. r n r nand on the flipside, any publicity isn 't necessarily good. As in: the hardware messaging war Ouyas playing the wrong notes.php r n r nA key take away is Ethan recognizing chatter, and working towards responding to it ...