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January 16, 2018
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Neil Schneider's Blog   Expert Blogs


Mr. Schneider is the Executive Director of The Immersive Technology Alliance (, the voice and industry body for immersive technologies such as vr, ar, stereoscopic 3D, gesture technology and more.

In addition to hosting quarterly meetings and working groups, the alliance also runs international industry-building events like Immersed and Immersed Europe.

Neil is also the founder of Meant to be Seen (  MTBS was the launch point of the Oculus Rift and marks the spot where Oculus founders John Carmack and Palmer Luckey first met.  MTBS is also the home of the free open source Vireio Perception VR drivers and the GameGradeVR quality assurance mechanism.


Expert Blogs

Posted by Neil Schneider on Mon, 08 May 2017 09:54:00 EDT in Business/Marketing, Console/PC, VR
Revealing a new type of data, Schneider tests the top statements about VR's market growth expectations and highlights the Immersive Technology Alliance's latest effort to build the industry. Time to dust ourselves off, problem solve, get our Mojo back!

Posted by Neil Schneider on Wed, 16 Nov 2016 10:01:00 EST in Business/Marketing, Console/PC, VR
As research for an upcoming consumer shopping guide, Neil Schneider secret shopped online and in person at multiple Best Buys, EB Games, and Microsoft Stores for the Sony PlayStation VR, Oculus Rift, and HTC Vive. This is what he discovered.

Posted by Neil Schneider on Mon, 24 Oct 2016 10:12:00 EDT in Business/Marketing, Console/PC, VR
It's not you, it's me. Well, mostly you. Why the immersive technology industry needs to start seeing new people so the market can grow.

Posted by Neil Schneider on Tue, 12 Apr 2016 12:14:00 EDT in Console/PC, VR
With so much attention on the early launches of the Oculus Rift and HTC Vive, the path to hundreds of millions of unit sales is being missed. This article talks about how the fundamentals for unit sales will grow and why.

Posted by Neil Schneider on Tue, 01 Mar 2016 03:32:00 EST in Business/Marketing, Console/PC, Smartphone/Tablet, VR
Since December, the VR market has encouraged everyone to calm the heck down in 2016. This is why (don't panic!).

Posted by Neil Schneider on Tue, 17 Nov 2015 01:12:00 EST in Business/Marketing, Smartphone/Tablet, VR
Google's gambit to design its own chips may prove to be the Trojan Horse that will reshape mobile VR and immersive tech as we know it.

Neil Schneider's Comments

Comment In: [Blog - 05/08/2017 - 09:54]

Just a heads-up that I ...

Just a heads-up that I made an error in this article. It 's not 15-20 million VR Ready PCs in 2017, it 's 13-15 million. The stats were from a presentation I did at SVVR, and I transposed the numbers wrong with this. My bad r n r nRegards, r ...

Comment In: [Blog - 11/16/2016 - 10:01]

I just learned that Microsoft ...

I just learned that Microsoft Store also sells the Oculus Rift. In Canada at least, it is only available as an online purchase. According to their website, the return policy is the same. r n r nTheir media relations team are doing more digging to be sure. I recommend asking ...

Comment In: [Blog - 10/24/2016 - 10:12]

Hi TC, r n r ...

Hi TC, r n r nI 've had positive expectations from Sony PSVR for some time: r n r n Realitys PC Mass Market When and Why.php r n r nI 've always maintained that the success of a console VR solution or any solution for that matter will be ...

Comment In: [Blog - 04/12/2016 - 12:14]

@Samuel DenHartog r n r ...

@Samuel DenHartog r n r nThank you I for one don 't think the hype is at all necessary. It 's a strong platform, and as long as there is a reasonable path to make things work, that 's all that matters. r n r n r n@Desert Ranger r ...

Comment In: [Blog - 03/01/2016 - 03:32]

By the way, I was ...

By the way, I was either going to start the article with the cat contemplating buying a Gear VR, or this guy: r n r n r n r nI 'm sorry - I just love that meme r n r nRegards, r nNeil

Comment In: [Blog - 11/17/2015 - 01:12]

I think so too. I ...

I think so too. I 've asked around, and no one has balked at this - at least not yet. Time will tell if this theory holds water, or if I 'm one of those crazy guys preaching on the street corner. The more diverse the industry is, the better ...