I am not a lawyer. This is not legal advice.
Originally from onemanmmo.com.
If you want to contact press (or anybody) that you don't have an existing relationship with about your game, you have until July 1. Canada's new anti-spam law will come into effect on that date and the implications for anyone with a commercial message are huge.
For software developers, CASL is an even bigger deal because CASL doesn't just apply to spam email, it applies to Tweets and even software patches.
The law also doesn't just apply to Canadians, the law, and its huge fines, apply to anyone who has customers or who contacts people within Canada.
Don't think you're safe if you're just a lone developer, not a business. You get a break to be sure, but the fine for individuals is still $1,000,000.
For me, the problem today is how to let press know about my game The Imperial Realm::Miranda and its upcoming reveal trailer under the new law. I'm thinking that press release services are going to see a bit of a boom from the new law. Certainly developers will need to be a lot more careful about the content of addressed messages on Twitter. I'm not clear if news website contact forms are still legal or not. In any case, the press is going to have to work a bit harder to find out about all the new hotness.
My first effort at CASL compliance was implementing a mailing list for anyone interested in The Imperial Realm::Miranda. I didn't have an existing list of email addresses, so I didn't need to make sure the collection of those email addresses was CASL compliant (or contact them to verify they still wanted to receive messages.) The email system needed the following features to be CASL compliant:
I added to this list my own requirements:
If you would like me to let you know when there is news about my MMORTS The Imperial Realm::Miranda, you can sign up for my mailing list here.
For official information on CASL, you might want to check out the CASL website.
Oh and by the way, that $10,000,000 fine I mentioned is per message.