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Rob Hewson's Blog


Lead Designer at TT Fusion and occassional freelance technology journalist for

My Blogs represent my own personal opinions and are not representative of any other person or any organisation.


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Posted by Rob Hewson on Fri, 04 Apr 2014 06:34:00 EDT in Business/Marketing, Design, Programming, Production, Indie
In this 3-part video of his talk at Play Expo 2013, Andrew Hewson discusses the unlikely story behind the founding of one of the UK's first games publishers, Hewson Consultants, while sharing his experiences and lessons from the formative years of games.

Posted by Rob Hewson on Sun, 06 May 2012 05:19:00 EDT in Business/Marketing, Console/PC
This article was originally published on on 6th April. I wrote it with a non-gaming centric audience in mind.

Rob Hewson's Comments

Comment In: [News - 09/09/2015 - 05:24]

I had a stab again ...

I had a stab again in 2012... but it was hardly an original observation by the time I got there. Still the Siri/Wii style control interface was pretty much on the money r n r n

Comment In: [Blog - 01/13/2014 - 06:26]

This is why, to my ...

This is why, to my mind, game design these days is sometimes undertaken in a back to front manor. Rather than games growing bottom up from interesting systems to an appropriate experience layer to use your terminology applied to complement the interesting system, designers come up with what sounds like ...

Comment In: [Blog - 04/23/2013 - 08:35]

Thanks for the article - ...

Thanks for the article - it was a useful way of expressing the relationship between gameplay experience and context. One way I 've often thought about it is the mapping of what I 've heard people call the gameplay possibility space to the narrative space. Story designers know that when ...

Comment In: [Blog - 03/18/2013 - 05:10]

A very well reasoned argument. ...

A very well reasoned argument. It reminds me of some of the more compelling insights in the book Wikinomics see . We are in the midst of a major paradigm shift in the games industry. It 's hard to see it when you 're in the middle of it, ...

Comment In: [Blog - 09/28/2012 - 01:18]

Kudos, an uplifting story for ...

Kudos, an uplifting story for gaming :

Comment In: [News - 08/15/2012 - 07:16]

An agreed definition of art ...

An agreed definition of art would be useful... otherwise you might just as well ask: Are games a form of smurghapel