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Bonnie's Brunch 2: iOS Game Sales/Piracy Statistics Analyzed

by Jheng Wei Ciao on 01/24/13 08:44:00 am   Expert Blogs   Featured Blogs

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The following blog post, unless otherwise noted, was written by a member of Gamasutras community.
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I would like to share some statisticsofmy latestgameBonnie’s Brunch 2released on Nov. 29th, 2012. It is a simulation-strategy genre game designed particularly for female players.

It has been 2 months sinceBonnie’s Brunch 2was released. Although it does not make a big hit, the sales volume is decent and was once featured by Apple on New & Noteworthy category in 13 countries.

Recently I analyzed some data from the sales tracking softwareApp Viz 2and app analyticsFlurryand foundsome interestingstatistics:

  • The download ratio ofFull versiontoLite versionis 1 : 6. The conversion rate is about16%.
  • The piracy rate is53%. Statisticsby country:
    • USA: 5%
    • China:93%
    • Japan:3%
    • United Kingdom: 19%
    • Singapore: 6%
    • Hong Kong: 19%
    • Taiwan: 17%
  • The purchase rate of Coin Packs (IAP product): 1.4%
  • The purchase rate of Level Pack (IAP product):15.3%
    • USA: 15%
    • China: 13%
    • Japan:28%
    • United Kingdom: 18%
    • Singapore: 13%
    • Hong Kong: 16%
    • Taiwan: 16%


Do these statistics match your experience?

Note that the Lite version was released 3 weeks later after the Full version. Manycolleagues are impressed on the Lite-to-Full conversion rate and ask how did we achieve that. Honestly, we consider it is a word-of-mouth effect resulted from the good comments and ratings of our preivous title Bonnie's Brunch.

Look at these numbers. I guess that’s why I love Japan sooooooo much that we decided to develop a Japanese style action-arcade gameJade Ninja. ;-)

Further reading: Postmortem: Bonnie's Brunch on iPhone

Follow me @MonkeyPotion


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