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August 4, 2020
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Andre Faure's Member Blogs

It is quite interesting the usual confusion that takes place when we talk about business development and/or sales. Every business developer is involved in sales and use sales tactics, but not all salespeople are business developers.

It may sound a bit crazy, but that’s the reality. A corporation needs some humanity to maintain a safe and growing business ecosystem, or it may fall on its own weight. I’ll tell you how.

The motto of the French Revolution, in 1789, is a very powerful Manifesto from a miserable, sick, and tired population of workers that simply could not stand the French monarchy no more. The oppression was so overwhelming, that it preceded a Revolution.

Like me, you are probably checking at the amazing numbers game companies are posting during this very special time in our planet. Not only people are confined mostly everywhere, but current numbers will keep high even after you are "freed".

According to Chinese über corp Tencent, nope. The company disclaimed its Q12020 revenues last week, and they were great news, an overall growth of 30%. All hell breaks loose, and major publishers are celebrating, especially on mobile, multiplayer games.

Imagine yourself two weeks before GDC, by the end of February, your yearly plan hot under your arms, your tickets ready, all set for kicking off the next 12 months, big time. I don’t know about you, but that was my situation. We know how that ended.

This week I got myself discussing with friends how FIFA stays strong for such a long-time despite being launched every single year, with little time from one version to another, and still selling like, a LOT.

After COVID-19 ends, or at least goes into a controlled state of a disease, we’ll be faced with some life-changing options, and to what virtual conferences are concerned, I don’t see a lot of traction after the pandemic.

Market share, share of wallet, share of pocket, mindshare…but there is one of those “shares” that must be the final objective of all marketing efforts, welcome to Share of Heart.

When benchmarking for a game product, we usually look into our competitors, into the same genres, into store profitability, among other data. Today I’d like to burst that bubble a bit to drive your attention for an piece of data, the share of pocket.

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