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July 22, 2018
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Andrew Heikkila's Blog


Andy is a gamer, writer, musician, and the owner of Earthlings Entertainment out of Boise, ID. When he's not playing League, you can find him producing music, drinking beer, or running in the foothills near his home town. Get with him on XBox Live or on LoL at HeikkilaHAMMER, or on Twitter @AndyO_TheHammer.


Member Blogs

Posted by Andrew Heikkila on Mon, 02 Apr 2018 09:46:00 EDT in Business/Marketing, Console/PC, Social/Online
Whether or not esports will make their way into the 2024 Paris Olympics is still anybody’s guess. Nevertheless, the current year-over-year growth has lead to predictions that look good for the esports industry — Olympics or not.

Posted by Andrew Heikkila on Wed, 14 Feb 2018 10:12:00 EST in Design, Production, Art, Console/PC, Indie, Social/Online
I think people play video games and invest in their experiences for two primary reasons: their artistic narrative and their ability to provide competitive entertainment. Unfortunately, I believe that the former is going by the wayside.

Posted by Andrew Heikkila on Wed, 03 Jan 2018 10:43:00 EST in Business/Marketing, Console/PC, Social/Online, VR
A lot happened last year. Virtual reality (VR) became much more accessible, and the Nintendo Switch proved that mobile is definitely popular — and there’s plenty more to come. Here are a couple of my predictions for gaming in 2018.

Posted by Andrew Heikkila on Fri, 01 Dec 2017 10:01:00 EST in Business/Marketing, Console/PC, Social/Online
When microtransactions are supplemental to experience, not a way to get around it, there’s nothing wrong with that. However, when the game is structured around them, and when they are used as a way to bypass time spent playing, the play becomes a burden.

Posted by Andrew Heikkila on Mon, 23 Oct 2017 09:32:00 EDT in Audio, Business/Marketing, Console/PC, Social/Online, VR
It’s only a matter of time before even more colleges and high schools bring gaming into the fold of interscholastic athletics. What this means for developers and the gaming industry is unclear, what is clear is that the future of gaming is bright.

Posted by Andrew Heikkila on Tue, 15 Aug 2017 10:18:00 EDT in Design, Production, Serious
Akili and the University of San Francisco’s Neuroscape lab are creating a mobile game called Project: EVO. It is potentially the first prescription-based video game, designed to help treat children with ADHD.