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Austin Shamp's Blog


BattleAxe Interactive is a custom-tailored game marketing and monetization consultancy.

The BattleAxe Interactive Blog focuses on news and trends in video game marketing and monetization.


Member Blogs

Posted by Austin Shamp on Fri, 21 Apr 2017 09:42:00 EDT in Business/Marketing, Design
What makes a successful loot box monetization system, and how to implement it properly in your game.

Posted by Austin Shamp on Wed, 19 Apr 2017 09:28:00 EDT in
We take a look at what WoW can teach us about monetizing in-game currency in a premium game.