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Ben Cousins's Blog   Expert Blogs


Twitter - @benjamincousins

I'm an independent games industry consultant with 20 years experience. My consultancy work often focuses on retention / monetization design & optimization for free-to-play & games-as-a-service, but also expands into broader topics like positioning advice / portfolio management, long term strategic planning and mentoring of senior staff and designers.

Since I started in the games industry in 1999 I've worked across console, PC and mobile - in AAA and free-to-play. I've been a game designer, project lead, studio head and senior executive. I'm at my most happy in strongly entrepreneurial roles, in challenging new markets and risky business environments. 



Expert Blogs

Posted by Ben Cousins on Thu, 23 Jan 2014 05:13:00 EST in Business/Marketing, Console/PC, Smartphone/Tablet
What should Nintendo do to reverse the negative trend of their business? Many people think they should exit the hardware business. I think that's the last thing they should do.

Ben Cousins's Comments

Comment In: [Blog - 08/29/2017 - 09:20]

Now it might be tempting ...

Now it might be tempting to say that the cause is that platform holders Apple, Google, etc have a monopoly and can charge whatever they want. r n r nCharge for what

Comment In: [News - 09/12/2014 - 12:45]

Feel free to suggest a ...

Feel free to suggest a revised scoreboard and pibkish a blog post here or submit a talk to one of the major conferences. I 'd love to see this part of the research refined.

Comment In: [Blog - 01/23/2014 - 05:13]

I 'm not suggesting in ...

I 'm not suggesting in any way shape or form Nintendo get involved in the App Store. r n r nI 'm not sure how creating core gamer devices on a completely different design/experience dimension to a TV-based console is competing head-to-head with creators of TV-based consoles.