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May 23, 2019
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Haley Uyrus's Blog


Haley is the marketing manager at Failbetter Games. Before she fell into Fallen London and zailed the Sunless Sea, she did marketing work for over twenty indie developers. Her latest degrees include an MBA in Creative Industries Management, and an MA in Game Design and Theory. Long before that in another land she worked as a graphic designer at places like Hasbro and Staples.

Follow her on twitter: @Absintheuse


Member Blogs

Posted by Haley Uyrus on Tue, 19 Feb 2019 05:33:00 EST in Business/Marketing, Indie
A behind the scenes look at how an indie company creates a launch trailer, with specific insights into the Sunless Skies launch trailer.

Posted by Haley Uyrus on Wed, 09 Aug 2017 10:23:00 EDT in Business/Marketing, Indie
Discover five key components to get your indie game discovered: audience, assets, community, influencers and advertising.

Posted by Haley Uyrus on Tue, 20 Sep 2016 09:35:00 EDT in Business/Marketing
Haley Uyrus, marketing manager at Failbetter Games, discusses five lessons for indie marketing after switching from pre-release to post-release marketing and PR. Topics include marketing and brand copy, community, advertising, and business practices.

Posted by Haley Uyrus on Mon, 08 Feb 2016 12:40:00 EST in Design, Production, Console/PC, Indie
Haley Uyrus looks at the current state of game narrative and the exciting future ahead -- focusing particularly on Ken Levine's in-game narrative legos, which would eventually lead to a seamless player-driven narrative.

Haley Uyrus's Comments

Comment In: [Blog - 02/08/2016 - 12:40]

Thanks Gregory, that means a ...

Thanks Gregory, that means a lot. There 's so much more to go into, but have to stop myself from going into the good ol ' 'dissertation ' mode. Also, I 'd recommend pointing your students to Gordon Calleja 's work on Experiential Narrative and what he calls 'Alterbiography, ' ...