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July 14, 2020
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Isabelle is User Strategy Director at Digi-Capital. She guides companies from the user's perspective, and has worked across AR/VR/XR, consumer tech, entertainment, CPG and health/pharma. Isabelle was educated at Yale, Mills College and University of Essex, and was CEO of UserTruth Labs before its acquisition by Digi-Capital. Isabelle previously worked for TV Networks (Sky, ITV) and advertising agencies (Publicis, Starcom/MediaVest, JWT) across North America, Latin America, Europe and Asia.


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Digi-Capital tracked AR/VR/computer vision startups raising over $6 billion in 2018. A deal volume decline in the first 3 quarters stabilized in Q4 and deal value returned to a 2-year average. The next 6 months will determine if this is a long term trend.

The AR/VR industry seems to have made its mind up on platforms, based on responses to Digi-Capital and AWE’s Global AR/VR Industry Survey. While there are still opportunities for nniche players and startups, clear standouts are now top of mind.