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October 29, 2020
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Isaac Knowles's Blog   Expert Blogs


Data analyst at Epic Games working on Fortnite and other initiatives. I am also a PhD candidate at Indiana University (working under Edward Castronova). My academic and professional work focus on the study and analysis of the video game industry, game economies, game systems, and consumer/player behavior. Previously worked at Scientific Revenue, a company focused on dynamic pricing for mobile games. 

My LinkedIn profile is here.


Expert Blogs

Posted by Isaac Knowles on Fri, 12 Aug 2016 08:28:00 EDT in Business/Marketing, Smartphone/Tablet
App Annie reported that Pokemon GO did not have a sustained negative impact on other mobile game revenue and engagement. We tried to verify this claim with our customers... and got mixed results.

Posted by Isaac Knowles on Thu, 12 May 2016 07:50:00 EDT in Business/Marketing, Design, Smartphone/Tablet
While virtual currency sales are effective for FTP games monetization, player annuities are an excellent complement to boost both retention & revenue. Isaac Knowles, staff economist at Scientific Revenue, explains why.

Posted by Isaac Knowles on Wed, 21 Jan 2015 04:32:00 EST in
ESO's switch to F2P gives more ammo to the consensus view that subscription models have gone (or should go) the way of the dodo. I suspect we'll continue to see them Not because publishers are stupid, but because they are smart.

Summary of interview with Chris Ryan, professor of operations research at Chicago's Booth School. Business school faculty are starting to take notice of the game industry, but is the industry ready for them?

Posted by Isaac Knowles on Tue, 18 Mar 2014 02:24:00 EDT in Business/Marketing, Design, Smartphone/Tablet
Scott Rigby and Troy Skinner discussed some ways that mobile designers can help players meet their entertainment needs by publishing games that fit easily into their busy lives.

Dmitri Williams is a prolific games scholar. Now he's taken his expertise to market as CEO of game analytics firm Ninja Metrics. This post contains the text of an interview I did with Williams earlier this month. Cross-posted at

Isaac Knowles's Comments

Comment In: [Blog - 08/29/2017 - 09:20]

The natural result of rising ...

The natural result of rising average cost per customer is to merge, so as to enjoy greater economies of scale and lower those costs. Whether its Activision buying King, Tencent buying Supercell, or Microsoft buying Mojang, this is exactly what 's happening. It 's unlikely that the game industry is ...

Comment In: [Blog - 10/17/2016 - 09:46]

Hi, Jamie. I 'll definitely ...

Hi, Jamie. I 'll definitely check out your podcast on this topic today. BTW your podcast is great. Thanks for doing it I wonder if you 've ever come across this piece from economics on the subject of intrinsic motivation: rbenabou/papers/RES2003.pdf r n r nIt 's a pretty interesting ...

Comment In: [Blog - 09/06/2016 - 02:12]

Hakim, I think the problem ...

Hakim, I think the problem with your line of reasoning about scarcity is that all games have some form of artificial scarcity in place. All games place arbitrary resource limits on players. I don 't claim to know all the necessary conditions for something to be called a game, but ...

Comment In: [News - 07/27/2016 - 07:41]

Very proud of the work ...

Very proud of the work of my colleagues at IU

Comment In: [Blog - 05/12/2016 - 07:50]

My bad. I was focusing ...

My bad. I was focusing on western player experience. Edited to reflect this. Thanks

Comment In: [News - 08/31/2015 - 04:53]

I 'm curious about that, ...

I 'm curious about that, as well. The line would seem rather thin.