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September 22, 2019
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John Griffin's Blog


John is the CMO of GameSparks has been working in the media / games industry for nearly 20 years.

GameSparks is a Backend-as-a-Service platform provider (incorporating SaaS, PaaS and IaaS) for mobile game developers to help them launch games more quickly and for less money. Post launch, the game mechanics we provide as-a-Service are designed to leverage virality, increase retention and drive new revenues.

All games will one day run in the Cloud. Nearly all mobile games will embrace freemium and be delivered as a service implying the need to evolve over time. This evolution places new challenges on games developers and GameSparks' sole purpose is to help address this and make it easier for developers to be successful.


Member Blogs

Posted by John Griffin on Mon, 28 Jul 2014 03:47:00 EDT in Design, Social/Online, Smartphone/Tablet
Leaderboards are an incredibly effective social feature that can be easily added to a game. They are primarily used to increase a games retention and engagement but can also be used to drive up player acquisition.

Posted by John Griffin on Thu, 11 Jul 2013 03:03:00 EDT in Design, Social/Online
2013 has so far seen the emergence of some pretty strong endorsement for the cloud when it comes to games. Peter Warman, CEO of the highly rated NewZoo, boldly declared in February that “Someday all games will run in the cloud’. I agree with this.

John Griffin's Comments

Comment In: [Blog - 07/11/2013 - 03:03]

Thanks Hakim for your comment. ...

Thanks Hakim for your comment. Its fair to say that not all games need to be run as a service. The key thing is that we are not at all trying to exert control over customers. We are making a really honest attempt to help them solve real problems they ...