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October 1, 2020
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M. Joshua Cauller's Member Blogs

Posted by M. Joshua Cauller on Mon, 18 Feb 2019 02:24:00 EST in Business/Marketing, Console/PC, Indie
I've been thinking about launch trailers for years. Maybe some of these thoughts could help map-out your launch trailer's plans.


Posted by M. Joshua Cauller on Wed, 16 May 2018 10:11:00 EDT in Business/Marketing, Design, Console/PC, Indie, Smartphone/Tablet
Emotional intelligence could be the most neglected tool in your game dev belt. Time to sharpen it for your trailer.


Posted by M. Joshua Cauller on Sun, 01 Apr 2018 01:24:00 EDT in Business/Marketing, Design, Console/PC, Indie, Smartphone/Tablet
Visual novel trailers require a different approach than most. Still, some universal rules can help you capture the tensions of your unique game.


Posted by M. Joshua Cauller on Fri, 08 Dec 2017 10:07:00 EST in Business/Marketing, Console/PC, Indie
Dimension Drive is out today, delivering a unique twin-screen take on the SHMUP genre. We needed to make a trailer that presented this new mechanic in a way that transmitted this new novel mechanic. This is how we did it.


Posted by M. Joshua Cauller on Tue, 31 Oct 2017 10:38:00 EDT in Business/Marketing, Console/PC, Indie
The gameplay trailer for The Mortician's Tale does something that's easy to overlook. It humbly represents the game. In this quick-tip, we look at that approach, how to glean from it.


Posted by M. Joshua Cauller on Fri, 29 Sep 2017 10:17:00 EDT in Business/Marketing, Design, Console/PC, Indie
Cuphead's trailer hype cycle goes deeper than its one of a kind style. M. Joshua looks at some of the less-recognizable strategies that pushed Studio MDHR's title at the front of people's attention.


Posted by M. Joshua Cauller on Wed, 27 Sep 2017 10:19:00 EDT in Business/Marketing, Console/PC, Indie
The Steamworld games have some of my all-time favorite trailers. So I recorded my immediate reactions to the launch trailer, provide some trailer takeaways, and then show how much I love the game's core loop.


Posted by M. Joshua Cauller on Mon, 25 Sep 2017 10:20:00 EDT in Business/Marketing, Console/PC, Indie
Sometimes, a trailer can only be understood in light of the game itself. So M. Joshua first reviews the trailer for 'Mystic Melee' before playing-through the game's basic modes; making sense of their relationship with one another.


Posted by M. Joshua Cauller on Thu, 21 Sep 2017 12:59:00 EDT in Business/Marketing, Console/PC, Indie
Sometimes, a trailer can only be understood in light of the game itself. So M. Joshua first reviews the trailer for 'The First Tree' before playing-through the game's first introduction; making sense of their relationship with one another.


Posted by M. Joshua Cauller on Tue, 08 Aug 2017 10:09:00 EDT in Business/Marketing, Console/PC, Indie, Smartphone/Tablet
NEO Scavenger mobile trailer may be the trailer Im most proud of producing. That said, most advice Id offer from the project is terrible! Seriously, its awful.


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