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October 20, 2018
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Matt Small's Blog   Expert Blogs


Matt is the CEO, Creative Director and Co-Founder of Vector Unit Inc, developer of fine racing games for mobile, PC and console.  Vector Unit's titles include Hydro Thunder Hurricane (Xbox 360, 2010 Summer of Arcade), Riptide GP, Riptide GP2, Beach Buggy Racing, Beach Buggy Blitz, and Shine Runner.  

Matt began his career as a digital artist in the early nineties creating animated screen savers like After Dark 3.0 and The Simpsons Screen Saver for Berkeley Systems. After a stint as an independent art contractor, he joined Stormfront Studios in 1998, where he worked on a number of projects as a senior and lead artist, including teaming up with (eventual co-founder of VU) Ralf Knoesel on Hotwheels Turbo Racing, Blood Wake, and Lord of the Rings: The Two Towers.

In 2003 Matt left Stormfront to join Electronic Arts Redwood Shores, where he led teams of artists on Lord of the Rings: The Third Age, Godfather, and James Bond: From Russia with Love. In 2006, he transferred to EA Emeryville to join the Spore team.

In December 2007 Matt left EA to co-found Vector Unit with Ralf Knoesel.  And that's another whole story.


Expert Blogs

Posted by Matt Small on Fri, 20 Mar 2015 01:54:00 EDT in Business/Marketing, Production, Console/PC, Indie, Smartphone/Tablet
Google's recent support for age ratings certificates on Google Play highlights just how painful getting those same ratings for indie developers on console can be. Here's a primer on how to navigate getting your game rated for mobile and for console.

Posted by Matt Small on Mon, 10 Nov 2014 03:16:00 EST in Production, Smartphone/Tablet
Orchestrating a public beta for our new F2P Android game Beach Buggy Racing was actually pretty easy thanks to Google Play's "Beta Testing" feature. But there were a few surprises. Here's what we found.

Matt Small's Comments

Comment In: [Blog - 06/26/2018 - 09:59]

I can add to this ...

I can add to this -- At Vector Unit we are seeing a mix. Our most popular F2P game is up significantly since June 21, but all of our other F2P games are down significantly. r n r nInterestingly, our Paid games what people still make paid games have been ...

Comment In: [Blog - 07/04/2016 - 02:41]

Great article IMO 3 cannot ...

Great article IMO 3 cannot be restated often enough. The closest our studio Vector Unit ever came to utter collapse was AFTER we shipped our first game Hydro Thunder Hurricane. That game was fully funded by Microsoft Games, got good reviews, and it was selected for XBLA Summer of Arcade ...

Comment In: [Blog - 02/02/2016 - 01:37]

Agree, unfortunately. One issue free ...

Agree, unfortunately. One issue free trial games run into is 1-star reviews from mobile players who hit the pay gate at the end of the trial, and become incensed that the game is demanding money. r n r nAs an old timey gamer and developer, I still feel free to ...

Comment In: [News - 11/13/2014 - 08:36]

Monument Valley 's review scores ...

Monument Valley 's review scores are perfectly fine. Last time I checked this morning the new version has 2699 5-star reviews, and about 100 1-star reviews. Their average score is a solid 5. While I agree it 's disappointing that some users feel the need to lash out when they ...

Comment In: [Blog - 11/10/2014 - 03:16]

It was all publicized through ...

It was all publicized through our Facebook, Twitter and Google pages. Thanks to the first Beach Buggy Blitz game, we had an established fan base so we were able to get up to 500 testers pretty quickly. r n r nIf you 're you 're still building your community, then ...

Comment In: [Blog - 07/02/2013 - 06:46]

Seems like you 're giving ...

Seems like you 're giving to much away for free. Is it to late to change your monetization Maybe just give away a couple of single player levels and then charge for more