Michelle Zhao's Blog
Director, Global Publishing at LAI Global Game Services. (Email: [email protected]">[email protected])
LAI website: http://www.lai.com/
LAI blog: http://www.lai.com/blog/
LAI podcast: https://itunes.apple.com/us/podcast/localaise-this!/id738067147?mt=2
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LAI sina weibo: @LanguageAutomation
This article will talk about interesting game industry topics (RPG, Strategy Games, MOBA, Game License Number, Publishing in China, IP, Monetization, Art, Risks, etc.) LAI encountered during our summer business trip (May to early August 2017) in China.
We worked with indie game developer Sillywalk on their mobile game "Mind Mould", performing all necessary localization steps to ensure it would be received well in the global market. This article is a case study on how we adapted the game for Asia.
In this podcast, indie developers Arman Kayhan and Levon Sebuhyan of Sillywalk Games discuss the challenges and lessons learned from taking their game Mind Mould to global markets.
This article is the transcript of the latest interview for LAI's Localization podcast: LocaLAIse This! We interview the Community Manager (CM) of Firevale Games about the challenges of adapting and recreating a Chinese-style game for the western market
This article is the transcript of the newest episode (Interview Part 2) of LAI Global Game Service's podcast series LocaLAIseThis!. In this interview, Michelle Zhao LAI's Managing Director for Greater China interviewed Michael Johnson @FastSpring.
This article is the transcript of the newest episode (Interview Part 1) of LAI Global Game Service's podcast series LocaLAIseThis!. In this interview, Michelle Zhao LAI's Managing Director for Greater China interviewed Michael Johnson @FastSpring.
Michelle Zhao's Comments
[Blog - 12/21/2015 - 01:42]
@Sheng, not sure which data ...
@Sheng, not sure which data you are checking on and if you are following Asian market, but it was a fairly successful game in 2014 and early 2015 published by Kunlun. It ranked 1 in most of the Asian market... The podcast was recorded earlier in 2015, so maybe your ...
[Blog - 06/18/2014 - 01:41]
I believe there are fans ...
I believe there are fans of western games that appreciate the authentic feeling of the original game. They do go extra miles to get the western copy if they really like the game. However, if you try to sell well in the market, you 'd like to consider the majority ...
[Blog - 03/31/2014 - 02:11]
[Blog - 03/05/2014 - 10:26]
That is my job - ...
That is my job - game localization, and we are in the business for 20 years. We started with Sony 's projects, and Ubisoft and many other giant Asian companies. : r n r nMichelle Zhao r nManaging Director - Greater China r nLanguage Automation, Inc. r n1660 S. Amphlett ...