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September 16, 2021
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Om Tandon's Blog   Expert Blogs


Current Designation: Director of UX @ DIGIT Game Studios

Past Designation: Senior UX Designer @ Gameloft, UX/UI Creative [email protected] Tap to Learn/ June Software (Y combinator incubated startup)

Linkedin Profile:

12+ years of holistic experience, building teams, processes, UX pipelines & creating massively entertaining & monetising experiences for worlds best known IP's including, Disney, 20th Century Fox, Hasbro, Marvel and many more.

With a B.Sc (Hon) in Economics & Consumer behaviour backed by a masters in Advertising, users and their journey is pretty centric to my approach.

I believe in building product experiences from ground up. I am fascinated and passionate about UX design & research both as a strategy implemented at an products origin, when it is being conceived keeping it UCD focussed, and fixing whats broken in existing products. 

Having a background in Behavioural Economics and Graphic design helps me bring a balanced view to design solution keeping in mind users needs and aesthetics of the over all design.


Expert Blogs

Posted by Om Tandon on Mon, 08 Feb 2021 10:37:00 EST in Business/Marketing, Design, Production, Social/Online, Smartphone/Tablet
A data driven look at match 3 puzzle genre's state of play in 2020 and how closely we predicted the rise of "Project Makeover",the latest new Meta Match 3 game topping the charts on app store.

Posted by Om Tandon on Tue, 17 Nov 2020 12:45:00 EST in Business/Marketing, Design, Production, Social/Online, Smartphone/Tablet
This data driven analysis looks at newly emerging player needs, fuelling the appetite for narrative & storytelling. We analyse common trends & patterns emerging in modern day storytelling of blockbuster casual games.

Posted by Om Tandon on Mon, 04 May 2020 12:22:00 EDT in Business/Marketing, Design, Production, Serious, Smartphone/Tablet
A deep dive in to "Meta" evolution of Match 3 games, analysing the key design shifts in UX & Game Design in 2020, backed by industry data. Future projections and how new and veteran Match 3 devs. are adapting to this new reality!

Posted by Om Tandon on Wed, 23 Oct 2019 10:25:00 EDT in Business/Marketing, Design, Smartphone/Tablet
Product and UX deconstruction of an all time favourite 8 Ball Pool along with a deep dive into the psychology of skill and chance-based gratification loops and how they affect player perception.

Posted by Om Tandon on Thu, 17 Jan 2019 09:53:00 EST in Design, Production, Art, Console/PC, Serious, Social/Online, Smartphone/Tablet
Why and How to create Hi-fidelity game UX prototypes that rival finished game's feel to gather qualitative user data or pitch a new idea, way early in pre-production.

Bandersnatch: Netflix's attempt at gamifying cinema is a commendable attempt but leaves more to be desired, ideas on how it can benefit from deep learnings & psychology of games.

Om Tandon's Comments

Comment In: [Blog - 05/04/2020 - 12:22]

Cheers Dominique ...

Cheers Dominique

Comment In: [Blog - 01/02/2019 - 10:02]

Interesting analysis Josh..and I agree ...

Interesting analysis Josh..and I agree with your assessment of too much choice..I will soon be publishing my own take on the movie with a UX angle though and the concept of bounded rationality in decision making rather than an endless rabbit hole approach.

Comment In: [Blog - 09/06/2018 - 09:21]

It 's jumping to conclusion ...

It 's jumping to conclusion without data and analysis that F2P games, run out if steam, .Right now top grossing charts on appstore are dominated by casual and mid-core F2P games, that are over 4 years old and are not only increasing their monetisation but retention numbers as well yoy. ...

Comment In: [Blog - 08/30/2018 - 03:26]

Thanks Yes, Games industry is ...

Thanks Yes, Games industry is now beginning to adopt UX as a discipline and many small and big devs. now have dedicated UX designers on their team involved in game development. It 's easy to mistake UX to be similar to UI. UX encompasses rules on UI and visual design, ...

Comment In: [Blog - 03/15/2018 - 10:45]

Thanks Ian..Feel free to add ...

Thanks Ian..Feel free to add your perspective critique, when you have are done

Comment In: [Blog - 12/19/2017 - 10:46]

I believe, as more and ...

I believe, as more and more devs. start experimenting with the genre, it will be some trial and error to get the initial experience right.