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July 24, 2021
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Shaz Yousaf's Blog


The ongoing fusion of art and business through video games. Through my PC and mobile games I've been able to delve into game design, sound design, business analysis and data analysis. For several years I also helped organise "London Indie" events and am glad to have made long lasting friendships in the UK games scene.


Member Blogs

Posted by Shaz Yousaf on Thu, 09 Apr 2020 11:10:00 EDT in Business/Marketing, Indie
In this article I discuss a recent post from Valve about game revenues, point out the difficult task they are undertaking and offer some practical strategies for smaller developers

Posted by Shaz Yousaf on Wed, 18 Mar 2020 10:57:00 EDT in Business/Marketing, Design
Over the past year, while completing a Masters degree in Entrepreneurship with a video games focus, I’ve been using data analysis to help guide decision making when it comes to starting new projects. This article outlines some of my methods and findings

Posted by Shaz Yousaf on Tue, 29 Mar 2016 08:39:00 EDT in Business/Marketing, Indie
Our game BFF or Die recently got Greenlit after a week. This article will mention our approach both in Greenlight and more widely.

Shaz Yousaf's Comments

Comment In: [Blog - 04/09/2020 - 11:10]

Thanks for saying so, glad ...

Thanks for saying so, glad you found it a useful read.

Comment In: [Blog - 05/22/2014 - 10:46]

Yes, it would be good ...

Yes, it would be good to hear the details on how this works : Specifically how you work out what happens as people move on and new people come on board. r n r nDo you assign a of revenue for each game and that stays the same So a ...

Comment In: [Blog - 01/13/2014 - 06:26]

Very interesting article. Trying to ...

Very interesting article. Trying to make the 'message ' of the game completely integrated into the mechanics and overall gameplay is something I try to think about more consciously now. But it certainly isn 't easy. r n r nOne good way of approaching it I heard recently is Whatever ...

Comment In: [Blog - 01/10/2014 - 01:46]

I would guess there is ...

I would guess there is a common link with all 'whales '. They are probably prone to addictive behavior. They may have disposable income or not, but either way they will be susceptible to gambling and similar activities.

Comment In: [News - 07/09/2013 - 01:06]

I went to and made ...

I went to and made games for both the 2012 and 2013 London Molyjams. I like the sentiment behind the event: to think of games in a different way to how we currently do. I 'd like to see more events that carry that same kind of message. r n ...

Comment In: [Blog - 06/20/2013 - 03:40]

I just got back from ...

I just got back from Molyjam London. My team mate was inspired by this article and we made a satirical game called 'Monetizing Children: Fun Pain ' : r n r nHere 's the link to our Molyjam page: