Konami has announced a partnership with the child focused exercise facility NexGym, which emphasizes exercise through “high-energy fitness activities,” which will see its popular rhythm game Dance Dance Revolution
installed at all current and future NexGym locations.
As part of the agreement, children between the ages of 3-14 will be able to take advantage of the health and fitness benefits of Dance Dance Revolution
at all Nexgym locations during interactive classes and open gym “exer-gaming” sessions. Konami will also promote DDR
tournament events at existing Nexgym locations and in connection with future Nexgym grand openings.
NexGym, which opened its second location
in Texas earlier this year, distinguishes itself by offering interactive classes and programs for children ages 3-14 and exergaming programs featuring video game and virtual exercise technology equipment designed specifically for kids 6-14. Nexgym also offers “Xtreme Birthday Parties” with a focus on fun and fitness, as well as programs for children with special needs, nutritional guidance and custom fitness programs for children.
NexGym opened its first location in Southlake, Texas in May 2006, originally under the name Energym. Officials note that the company anticipates opening more than 10 new franchises in Texas and major cities in other states in 2007.
“This agreement with Nexgym is the latest in a series of partnerships including the State of West Virginia public school system and 24 Hour Fitness, to showcase the health benefits of using Dance Dance Revolution
,” said Clara Gilbert, director of business partnerships at Konami. “DDR
and Nexgym are a perfect fit, delivering an unparalleled mix of fitness and fun that get kids as young as 3 years old off the couch and playing to stay in shape.”