Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
January 22, 2022
arrowPress Releases
If you enjoy reading this site, you might also want to check out these UBM Tech sites:

EA Enlists Former Activision Exec To Head Casual Division

EA Enlists Former Activision Exec To Head Casual Division

June 5, 2007 | By Jason Dobson

June 5, 2007 | By Jason Dobson
    Post A Comment
More: Console/PC

Officials from major publisher and developer Electronic Arts have announced the creation of EA Casual Entertainment, a new division focused on developing and publishing casual titles for consoles, PCs, handheld devices and mobile phones.

EA has yet to announce any games or license agreements for the new division, and it's unclear how the division will interact with existing Electronic Arts-owned casual entities such as, other than its scope being broader.

The group will be headed up by former Activision Publishing president Kathy Vrabeck, where she worked for over six years and was regarded as one of the most prominent women in the game publishing industry before resigning in 2005. Prior to her work for Activision, she worked for ConAgra Foods where she was senior vice president/general manager of the company’s snack food division.

Interestingly, the announcement follows similar posturing within the casual space by rival Ubisoft, which announced the formation of a new casual division in May, which will focus on the Wii and Nintendo DS platforms.

"All over the world, consumers are playing games that don't require hours of intense concentration," said Kathy Vrabeck, President of EA Casual Entertainment. "The common denominator is casual fun. Whether it will be playing Harry Potter and the Order of the Phoenix on the Wii with the family or downloading Madden NFL 08 on a phone, quick-to-the-fun games are bringing new players and new demographics to interactive entertainment."

Related Jobs

JDRF — San Francisco, California, United States

JDRF Game2Give Community Manager
Disbelief — Cambridge, Massachusetts, United States

Disbelief — Chicago, Illinois, United States

Senior Producer
Crate Entertainment
Crate Entertainment — Remote, Massachusetts, United States

Senior Programmer

Loading Comments

loader image