Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Study Finds Casual Games Still Beating YouTube, MySpace

Study Finds Casual Games Still Beating YouTube, MySpace

August 16, 2007 | By Brandon Boyer

August 16, 2007 | By Brandon Boyer
Comments
    Post A Comment
More: Console/PC



According to a new report by Parks Associates, gaming is still champion of online activities, with 34 percent of adult users playing games weekly compared to 29 percent using sites like YouTube and 19 percent using social networking sites like MySpace and Facebook.

The study found 79 percent growth in online gamers over last year, compared with 46 percent growth in social networking, though video streaming site use was up the highest at 123 percent, which Parks says "could pose a significant challenge to the gaming industry in capturing the online leisure time of Internet users."

Parks analyst James Kuai warns that the casual gaming industry "cannot rest on its laurels. In order to counter the growing competition from other online activities, the industry needs to continue to grow its fan base and find ways to better monetize its existing audience."

He added, though, that "gaming also has business advantages. Unlike sites for social networking and video streaming, which rely solely on advertising revenue, casual gaming has more mature and heterogeneous revenue models, including web-based and in-game advertising, try-before-you-buy, subscriptions, and micro-transactions."


Related Jobs

E-Line Media
E-Line Media — Phoenix, Arizona, United States
[05.30.20]

Creative Director
Question
Question — Remote, California, United States
[05.30.20]

Senior Gameplay Engineer (Unreal Engine, Work from Home)
Question
Question — Remote, California, United States
[05.30.20]

Senior Network Engineer (Unreal Engine, Work from Home)
Remedy Entertainment
Remedy Entertainment — Espoo, Finland
[05.29.20]

Senior Programmer









Loading Comments

loader image