Santa Monica-based Activision announced the opening of a new publishing office in Seoul, Korea, one of the fastest growing gaming markets in Asia, through the acquisition of CSR Entertainment's software distribution operations. CSR Entertainment previously handled the distribution of Activision's products.
The new office will enable Activision to fully leverage its product portfolio in the territory, particularly the upcoming online multiplayer PC game Enemy Territory: Quake Wars, the prequel to id Software's Quake II. In addition to its U.S. and Korean offices, Activision also maintains operations in Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain, and the Netherlands.
"The establishment of a Korean publishing office represents an important and integral part of our Asian expansion strategy," commented John Watts, Senior Vice President and Managing Director for the Asia Pacific Region. "We are committed to growing and strengthening our business operations in the region over the long-term to ensure that we have the expertise in place to leverage future opportunities."
He added: "Additionally, Activision has had tremendous success in its direct publishing models in Spain and Italy over the past few years and this experience we are now applying within Asia."