Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
September 15, 2019
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


NPD Reveals Stats On Digital Distribution's Growth

NPD Reveals Stats On Digital Distribution's Growth Exclusive

June 2, 2009 | By Leigh Alexander




Microsoft recently announced that its 20 million Xbox Live userbase has downloaded over 1 billion pieces of content. Now, new NPD data reveals that just 18 percent of the service's Gold members download content regularly.

Between 2008 and 2009, the number of Xbox Live Gold subscribers increased by 24 percent. Although the PlayStation Network service is free to PS3 owners, a smaller portion -- 10 percent -- of its userbase regularly download content, according to the NPD.

Xbox Live Gold's growth rate apparently outpaces the overall adoption rate for download subscription services. The number of gamers subscribing to a game download or online rental service, according to NPD, has grown 18 percent between 2008 and 2009 -- one in five gamers now has a subscription to one.

In an environment where the PC gaming business looks to its digital distribution infrastructure to improve sales and to allow it a platform advantage, adoption is far from widespread. The NPD says that 17 percent of PC game purchases are digital rather than boxed.

More than half, or 56 percent, of digital game sales come from just three channels between July and December 2008: Steam, Bigfishgames and RealArcade.

Notably, the NPD didn't quantify what constitutes "regularly" nor reveal the size of its study sample.


Related Jobs

HB Studios
HB Studios — Lunenburg/Halifax, Nova Scotia, Canada
[09.13.19]

Experienced Software Engineer
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[09.12.19]

UI Artist
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[09.12.19]

Senior Lighting Artist
Cold Iron Studios
Cold Iron Studios — San Jose, California, United States
[09.12.19]

Sr. Character Artist









Loading Comments

loader image