Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
October 22, 2019
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Sega Europe's Pritchard Heads To U.S. As VP Of Sales And Marketing

Sega Europe's Pritchard Heads To U.S. As VP Of Sales And Marketing

May 5, 2010 | By Kris Graft

May 5, 2010 | By Kris Graft
Comments
    Post A Comment
More: Console/PC



Sega Europe managing director Alan Pritchard will be moving to the U.S. to fill the role of VP of sales and marketing for Sega of America, according to a report on MCV.

Pritchard's appointment comes on the heels of the announcement that Sega would be taking sweeping restructuring measures across its Western games business.

The company said last month that it would lay off 36 workers in its San Francisco office and 37 in London, for a total of 73 people, or about 10 percent of its Western publishing work force (not including studios).

Sega said the move will allow U.S. operations to focus on the company's digital strategy, while its European branch will focus on boxed retail products.

Pritchard was formerly head of Sega UK, then was promoted to Sega Europe's managing director position last year. Taking over for Pritchard at Sega Europe will be Jurgen Post.

Pritchard and Sega hope to unify U.S. and European operations. "All of our central brand marketing initiatives will be done with Sega West in mind, rather than having our team in America going in one direction and our team in Europe going in another," Pritchard said.

Sean Ratcliffe had previously held the position of of VP of marketing for San Francisco-based Sega of America, although it's not clear what role he currently plays with the company after Pritchard's appointment. Sega did not immediately return request for comment.

At Sega Europe, the shuffle also means that European marketing director Gary Knight will take the role of VP of brand marketing, managing director of European development Gary Dunn will become SVP of development and commercial director Gary Rowe is now SVP of publishing and content.


Related Jobs

Deep Silver Volition
Deep Silver Volition — Champaign, Illinois, United States
[10.21.19]

Animator
HB Studios
HB Studios — Lunenburg/Halifax, Nova Scotia, Canada
[10.21.19]

Experienced Software Engineer
Bit Fry Game Studios, Inc.
Bit Fry Game Studios, Inc. — Portsmouth, New Hampshire, United States
[10.19.19]

Gameplay Engineer
Bit Fry Game Studios, Inc.
Bit Fry Game Studios, Inc. — Portsmouth, New Hampshire, United States
[10.19.19]

Game Network Engineer









Loading Comments

loader image