Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
September 16, 2019
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Gaikai Focused On Retail Incentives

Gaikai Focused On Retail Incentives

June 4, 2010 | By Leigh Alexander

June 4, 2010 | By Leigh Alexander
Comments
    2 comments
More: Console/PC



As cloud computing offers publishers the opportunity to go direct-to-consumer, the impact of streaming services like OnLive and Gaikai on traditional retail is yet to be seen.

But Gaikai is pledging to work with retail partners, telling UK trade site MCV that it's been in discussions with numerous sellers "and none of them despise the idea that we have."

"Gaikai represents a huge change to how publishers and retailers target the market through adverts,” co-founder Andrew Gault told the site.

"Our service means that online game demos could redirect consumers straight to a retailer’s online store," he explains. "They could even redirect straight to a webpage with an in-store discount coupon, which the player would print out and take to a shop to buy the retail edition of the game."

Gaikai will launch initially as a means for publishers to advertise and demo games in web browsers. The company, led by CEO and industry stalwart David Perry, has said the service will launch in North America "soon" -- without offering a firm date, although Gaikai plans to show at E3 this month.

It recently received a new $10 million funding round to help it ramp up launch efforts, support more devices and get more partners on board.


Related Jobs

Disbelief
Disbelief — Cambridge, Massachusetts, United States
[09.16.19]

Senior Programmer, Cambridge, MA
HB Studios
HB Studios — Lunenburg/Halifax, Nova Scotia, Canada
[09.13.19]

Experienced Software Engineer
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[09.12.19]

UI Artist
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[09.12.19]

Senior Lighting Artist









Loading Comments

loader image