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Nintendo Returns To CES After 16-Year Break

Nintendo Returns To CES After 16-Year Break

November 23, 2010 | By Simon Parkin

November 23, 2010 | By Simon Parkin
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More: Console/PC



Nintendo will be joining Microsoft and Sony at next year's CES, returning to the consumer electronics exhibition for the first time in 16 years.

The event, held in Las Vegas from January 6-9, 2011, is redoubling its focus on the gaming industry next year, as the space continues to increase in importance across all levels of consumer electronics.

It includes a 'Gaming Showcase' that welcomes AMD, HP, Intel, Lenovo, LevelUp, Logitech, Microsoft, Nintendo, Nokia and Sony to the show floor, as well as publishers and developers such as Alcazar Entertainment, Cosmi, DC Comics/Warner and DreamWorks Animation.

“With the gaming market expected to generate $20.3 billion in 2010, the International CES is the must-stop hub for innovative gaming products, and will allow CES attendees to experience the future of gaming from an amazing range of innovative companies,” said Karen Chupka, of CES organizer CEA.

With a March release date for Nintendo's 3DS hardware in the U.S., it seems likely that the Kyoto-based company will use CES to promote its new system to a wider audience.

[UPDATE: However, a CES spokesperson clarifies to Joystiq that Nintendo is attending CES only to hold discussions in meeting rooms, and will not have a booth presence at the show.]


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