Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
January 17, 2018
arrowPress Releases






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


In-app purchases come to PopCap's  Plants vs. Zombies

In-app purchases come to PopCap's Plants vs. Zombies

April 19, 2012 | By Tom Curtis

April 19, 2012 | By Tom Curtis
Comments
    2 comments
More: Smartphone/Tablet, Business/Marketing



Newsbrief: Casual game giant PopCap has released a new update to its popular Plants vs. Zombies on iOS that introduces the game's first ever in-app microstransactions.

With this new update, players can purchase in-game currency in addition to earning it via gameplay, thereby giving users an opportunity to spend real-world money to accelerate their progress through the game.

Unlike PopCap's freemium game Bejeweled Blitz, Plants vs. Zombies has not become a free-to-play app following the addition of in-app purchases. The game is available for $6.99 on iPad and $2.99 on iPhone, while the in-game coin packs cost between $0.99 and $3.99.


Related Jobs

Qualcomm
Qualcomm — San Diego, California, United States
[01.16.18]

Game Designer
Insomniac Games
Insomniac Games — Burbank, California, United States
[01.16.18]

Gameplay Programmer
Sanzaru Games Inc.
Sanzaru Games Inc. — Foster City, California, United States
[01.16.18]

Gameplay Engineer
Sanzaru Games Inc.
Sanzaru Games Inc. — Foster City, California, United States
[01.16.18]

Environment Artist









Loading Comments

loader image