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Nintendo's Fils-Aime: Gamers are impossible to satisfy

Nintendo's Fils-Aime: Gamers are impossible to satisfy

June 25, 2012 | By Mike Rose




Nintendo of America president Reggie Fils-Aime is worried that the video game community is simply insatiable, and no matter what the publisher reveals in the future, gamers will never be fully satisfied.

Fils-Aime made his comments to Kotaku shortly after Nintendo's E3 conference earlier this month. When questioned about the lack of new Wii U announcements during the show, Fils-Aime admitted that he was troubled by the response he had received from gamers.

"One of the things that, on one hand, I love and, on the other hand, that troubles me tremendously about not only our fanbase but about the gaming community at large is that, whenever you share information, the perspective is, 'Thank you, but I want more.' 'Thank you, but give me more.' I mean, it is insatiable," he said.

He continued, "For years this community has been asking, 'Where's Pikmin?' 'Where's Pikmin?' 'Where's Pikmin?' We give them Pikmin. And then they say, 'What else?'"

He added that the same situation has arisen from Nintendo's inclusion of a Mario game at the launch of the Wii U, and with the announcement of Nintendo Land -- notes Fils-Aime, "they say, 'Ho-hum, give me more.' So it's an interesting challenge."

The key, he says, is for gamers to try the games before forming opinions. For example, he notes that while Wii Fit did not receive a great reaction when it was first announced, it then went on to sell 43 million copies worldwide.

He finishes, "I would argue that the gaming community actually is unable to differentiate between a phenomenon and something that is 'ho-hum.'... until they play it. Until they experience it. Until their friends and their non-gaming associates say, 'Hey, have you seen X?'"


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