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Digital games are now a $1.1 billion market, thanks to mobile

Digital games are now a $1.1 billion market, thanks to mobile

August 16, 2013 | By Kris Ligman

August 16, 2013 | By Kris Ligman
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Revenue on digital games in the U.S. tipped the scales at $1.1 billion this July, a year-on-year increase of 5.4 percent. The increase is owed considerably to the current strength of the U.S. mobile games market.

According to analytics firm SuperData, the U.S. mobile market has seen a 32 percent uptick in revenue over the same period in 2012, coming in at $271 million. Leading the pack is, to the surprise of no one, King's Candy Crush Saga, which brought in $438,000 a day in the month of July.

Meanwhile, digital sales for PC and console are on a downward trend, dropping to $286 million last month -- a year-on-year decrease of 12.6 percent. In this category Valve's Steam service was again the chief breadwinner, bringing in $158 million of the month's digital sales for PC.

In the MMO space, Blizzard's World of Warcraft continues to lead nationally, though subscription numbers are still on the decline. Free-to-play MMOs League of Legends and Team Fortress 2, by contrast, held on to the second and third positions as top revenue generators in the category for July. SuperData indicates that 45.8 million people now play free-to-play MMOs nationally, and among those players who do pay for premium content, average spend has reached $40 per player.


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