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Half of all F2P mobile game revenue comes from 0.22% of players - report

Half of all F2P mobile game revenue comes from 0.22% of players - report

April 9, 2014 | By Mike Rose

April 9, 2014 | By Mike Rose
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More: Smartphone/Tablet, Business/Marketing



Mobile app analytics platform Swrve has released a new report that delves into the spending habits of free-to-play mobile game players, with more than 10 million players tracked over the course of 90 days.

As reported by Recode, the report found that 66 percent of all these people stopped playing after just 24 hours of picking up a new game, while 19 percent only opened their respective games a single time before deciding to bow out.

Meanwhile, the average amount spent by these 10 million+ players over the course of those 90 days was just 45 cents, and only 2.2 percent actually spent any money at all.

In line with previous data from Swrve, the company noted that 46 percent of revenue came from the top 10 percent of this 2.2 percent -- that means that nearly half of all the revenue taken came from just 0.22 percent of players tracked.

Amazingly, these figures are actually an improvement on the previous 90 day period, for which Swrve reported 0.15 percent of players generated roughly 50 percent of all IAP revenue.

Notably, the report also states that 53 percent of all spending happened during the first week of the 90 day period, suggesting that even whale spending drops off pretty rapidly.

Update: Clarified that Swrve's report was specifically on free-to-play mobile games.


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