Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
December 12, 2019
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Direct2Drive is back under new owner: GameFly Digital is no more

Direct2Drive is back under new owner: GameFly Digital is no more

November 7, 2014 | By Christian Nutt

Direct2Drive is coming back. Launched in 2004, it became an IGN property before being sold to physical game rental site GameFly in 2011 in an attempt to move its business into the digital sphere, at which point it was rebranded GameFly Digital.

Direct2Drive was one of the best-known Steam competitors before the GameFly acquisition. Taiwanese company AtGames -- best known in the West for its retro console re-releases, with a product line that includes the Sega Genesis, Atari 2600, and ColecoVision -- has acquired the site and will relaunch it tomorrow under the Direct2Drive name. It will carry an array of "new, catalogue, and retro titles," according to the company.

AtGames actually acquired Direct2Drive in April, it revealed today. The news became public in August, but details on what was planned were scarce until today's announcement. AtGames already operates cloud game distribution services in Chinese-speaking territories.

"Our vision for the new Direct2Drive is to create the best destination, both for gamers to find their favorite titles and for publishers to showcase their lineups. We will bring a retail-quality experience to the digital world with the best incentives and events that gamers both expect and deserve," said Ed Lin, the new general manager of Direct2Drive, in a statement.

The game collections of all GameFly Digital users will seamlessly transition to the new Direct2Drive, according to the company.

GameFly has lately been shedding companies it acquired -- the company picked up game news site Shacknews in 2009, but late last month word emerged that it, too, had been sold.

Coincidentally, competing digital download platform Desura changed hands this week.

Related Jobs

Deep Silver Volition
Deep Silver Volition — Champaign, Illinois, United States

Principal Writer
Futureplay — Helsinki, Finland

Senior Game Designer
Futureplay — Helsinki, Finland

Senior Game Programmer
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States

Camera Designer

Loading Comments

loader image