Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
October 15, 2019
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Nintendo turns YouTubers into partners via new affiliate program

Nintendo turns YouTubers into partners via new affiliate program

January 29, 2015 | By Alex Wawro




Remember back in May, when Nintendo announced plans to launch its own affiliate program for sharing ad revenue with people posting YouTube videos of Nintendo games? 

The company launched a beta version of the program this week, and it affords developers some interesting insight into how one of the biggest names in games views YouTubers.

The new Nintendo Creators Program treats participants like business partners, allowing YouTubers to register either specific videos or entire channels with Nintendo.

The company will then run ads against that content if the game(s) it showcases are on the Creators Program whitelist of approved titles, and the YouTuber receives a cut of the ad revenue -- 60 percent if its only specific videos, 70 percent for registered channels.

Participants are also required to disclose that they are licensed through the Creators Program and are sharing ad revenue with Nintendo in a way that is "clearly visible and/or audible" to their audience.

This partnership program has been brewing for some time -- back in 2013, YouTubers began reporting that Nintendo was claiming ad revenue from YouTube videos showcasing Nintendo games, splitting it with YouTube and denying it to the video's creators. 



Related Jobs

Obsidian Entertainment
Obsidian Entertainment — Irvine, California, United States
[10.15.19]

Combat Designer
Deep Silver Volition
Deep Silver Volition — Champaign, Illinois, United States
[10.15.19]

Project Manager
Deep Silver Volition
Deep Silver Volition — Champaign, Illinois, United States
[10.15.19]

Outsourcing Manager
Deep Silver Volition
Deep Silver Volition — Champaign, Illinois, United States
[10.15.19]

Environment Artist









Loading Comments

loader image