Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
August 24, 2019
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


 WoW  China Transition To Spell Downtime, Possible User Declines

WoW China Transition To Spell Downtime, Possible User Declines

May 28, 2009 | By Leigh Alexander




As World of Warcraft's operator license in China changes hands from The9 to rival NetEase, the game's servers will see some downtime.

In a letter published to its users, WoW servers in China will be down starting on June 7 until NetEase opens the first server group. Additional server groups will open up from June 20 on.

Although users will get some free playtime based on how long they have to wait to get back up, Lazard Capital Markets analyst Colin Sebastian says this downtime could result in some "subscriber churn" that could affect WoW's total global userbase.

"We expect some churn among infrequent users off of the current 11.5M+ WoW subscriber count," says the analyst. "In fact, data suggests declining timecard purchases ahead of the transition."

Activision needn't expect much of an impact to its revenues thanks to the transition, however. Asia accounts for about 50 percent of WoW's global userbase, suggests Sebastian -- but contributes less than 10 percent of total revenues because of its licensing structure and timecard-based payment model.

The $10-$15 million Activision will lose in the transition will be "more than offset" by the higher royalty rate NetEase will be paying to operate the game -- $100-$120 million, as opposed to the $70-$80 million WoW's China operations were bringing in before.


Related Jobs

Deep Silver Volition
Deep Silver Volition — Champaign, Illinois, United States
[08.23.19]

Senior Engine Programmer
Insomniac Games
Insomniac Games — Burbank, California, United States
[08.23.19]

Lead Character TD
Wargaming.net
Wargaming.net — Austn, Texas, United States
[08.23.19]

Senior Community Manager, World of Warships
HB Studios
HB Studios — Lunenburg/Halifax, Nova Scotia, Canada
[08.23.19]

Experienced Software Engineer









Loading Comments

loader image