Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
May 26, 2019
arrowPress Releases








If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Sony's attempts to own 'Let's Play' rebuffed by Patent and Trademark Office

Sony's attempts to own 'Let's Play' rebuffed by Patent and Trademark Office

January 11, 2016 | By Chris Kerr




Sony Computer Entertainment America has tried, and failed, to trademark the term "Let's Play."

A listing on Justia Trademarks, picked up by a NeoGAF user, confirms that Sony applied for the trademark on October 31, 2015. 

Sony defined the popular phrase as the "electronic transmission and streaming of video games via global and local computer networks; streaming of audio, visual, and audiovisual material via global and local computer networks," hinting that the PlayStation creator wanted to stop competitors, and potentially YouTubers, from using the term. 

The United States Patent and Trademark Office subsequently refused Sony's application "because of a likelihood of confusion with the mark […] LP Let'z Play," and sent the company a non-final action on December 29, 2015. 

Applicants have six months to reply to a non-final action before a final refusal is issued, meaning Sony has until June 29 to argue its case before losing out on the trademark altogether.



Related Jobs

Digital Extremes Ltd.
Digital Extremes Ltd. — London, Ontario, Canada
[05.26.19]

Senior Lighting Artist
Digital Extremes Ltd.
Digital Extremes Ltd. — London, Ontario, Canada
[05.26.19]

Senior UI Artist
Digital Extremes Ltd.
Digital Extremes Ltd. — London, Ontario, Canada
[05.26.19]

Environment Artist
Gear Inc.
Gear Inc. — Hanoi, Vietnam
[05.25.19]

Technical Director









Loading Comments

loader image