Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
September 25, 2021
arrowPress Releases
If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Microsoft Confirms LG Partnership; 3D 'Will Continue To Evolve'

Microsoft Confirms LG Partnership; 3D 'Will Continue To Evolve'

May 12, 2010 | By Leigh Alexander

Microsoft has officially confirmed widespread reports yesterday of a partnership with LG in South Korea to promote 3D televisions alongside Xbox 360 games, pledging to keep pace with the evolution of 3D gaming.

"As we’ve said before, 3D games are available today on Xbox 360 and will continue to evolve," Microsoft's UK PR office told Edge Online. "Today, you can buy a 3DTV and wear glasses to play games like Avatar, and more titles like Batman: Arkham Asylum are on the way."

While 3D is much-discussed across all facets of the entertainment space, there's still some skepticism about what shape 3D entertainment in the home will take -- the scope of the actual demand for 3D is not well-defined, and questions linger like how many consumers will want to wear goggles in their living rooms, for example.

As such, most in the game industry are approaching the 3D space with cautious readiness, if not fervent enthusiasm. Tech companies like Epic and Scaleform are already providing 3D-ready development infrastructures to their licensees, and Sony has made comments indicating its studios are developing games for a 3D-ready PlayStation 3.

Microsoft stresses that the 3D promo partnership is South Korea-specific, but says the joint initiative is "further evidence that as 3D adoption grows, Xbox 360 will support 3D games and entertainment."

Related Jobs

Insomniac Games
Insomniac Games — Burbank, California, United States

Art Director
Square Enix Co., Ltd.
Square Enix Co., Ltd. — Tokyo, Japan

Experienced Game Developer
Insomniac Games
Insomniac Games — Burbank, California, United States

Facial Character TD
Remedy Entertainment
Remedy Entertainment — Espoo, Finland

Development Director

Loading Comments

loader image