When Nintendo unveiled the 3DS at E3 in Los Angeles earlier this month, the company emphasized that there's nothing between the gamer and the screen -- the handheld can create a 3D effect without the use of glasses.
Nintendo of America head Reggie Fils-Aime also poked fun at competing 3D gaming solutions that require glasses, and Sony Computer Entertainment Worldwide Studios president Shuhei Yoshida didn't appreciate the detracting comments.
"I have hope that they have a broader perspective with 3D," Yoshida said in an interview with IGN
. Many of Sony's game studios are working on 3D titles for PlayStation 3 that require glasses.
"When you listen to what they are saying about the effect of 3D perspective to the games, they are saying the same message we are, but they don't have to bash some small part of what the other company is doing," he added.
During Nintendo's E3 press briefing, the company showed slides with pictures of despondent people in front of TVs, with black glasses superimposed on everyone's faces.
"Man, those glasses. And make no mistake, that kind of fashion-forward statement doesn't come cheap. Don't be surprised to pay a hefty amount for those glasses -- and that's for every person in the room," Fils-Aime said.
While Yoshida said that 3D is a "small part" of what Sony is doing with PlayStation 3 at the moment, the company put the technology front and center at E3, showing off 3D games including Guerrilla Games' Killzone 3
Yoshida said that the industry should work together to push 3D on all platforms, from handheld to cinema. "With the latest technology, the glasses are light and you kind of forget you're wearing them after awhile," he said.