Automotive company AM General has filed a lawsuit against Activision Blizzard over the misuse of its Humvee brand and in the immensely popular Call of Duty series.
The firm claims Activision has amassed billion of dollars in revenue by incorporating its trademarks without permission.
As reported by Automotive News, AM General filed the complaint on Tuesday night in Manhattan's U.S. District Court.
The company suggests Activision took advantage of its goodwill and reputation by featuring the 'Humvee' and 'HMMWV' brands in Call of Duty and other related content like toys and books.
"[Call of Duty's success came] at the expense of AM General and consumers who are deceived into believing that AM General licenses the games or is somehow connected with or involved in the creation of the games," read company statement.
AM is demanding compensatory, punitive, and triple damages from Activision, which has declined to comment on the situation due to it being an ongoing case.
The Call of Duty franchise has raked in over $15 billion since it began in 2003. The latest entry in the evergreen series, Call of Duty: WWII, pulled in $500 million during its first three days on shelves.