Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
August 24, 2019
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Nielsen: iPod Touch, iPad Outpace Game Systems On Kids' Want Lists

Nielsen: iPod Touch, iPad Outpace Game Systems On Kids' Want Lists

November 22, 2010 | By Kyle Orland

November 22, 2010 | By Kyle Orland
More: Console/PC

Apple's game-playing iPad and iPod Touch are among the most-desired electronics items among children aged six to 12, according to a new survey from the Nielsen company.

A full 31 percent of children surveyed in the October study said they were interested in buying an iPad in the next six months, while a similar 29 percent of children wanted an iPod Touch.

The Nintendo DS was the highest-ranking traditional console among young children with 25 percent interested in a pending purchase, followed by the PlayStation 3 at 21 percent. The Wii was on the list of 18 percent of those in the group, while the Xbox 360 trailed way behind among the children's survey, with only 12 percent interest, respectively.

The iPad was also a popular planned purchase among those 13 and older, with 18 percent of those surveyed saying they intended to buy one in the next six months. The iPod Touch was significantly less popular with older respondents, desired by only 11 percent of the survey group.

The survey also found a significant age gap in interest in the upcoming Nintendo 3DS. While 20 percent of young children were interested in purchasing one in the next six months, only 6 percent of those 13 and over expressed such interest.

The Wii was the most popular soon-to-purchase console among the older group, with 15 percent planning to buy one soon, followed by the PS3 at 13 percent and the Xbox 360 at nine percent.

Despite healthy sales so far, the Xbox 360 Kinect fared fairly badly among both age groups, with only 14 percent of six to 12 years olds and eight percent of those 13 and older intending to purchase one, well behind rates for other game-playing hardware. The PlayStation Move fared only slightly better, attracting interest from 17 percent of young children and nine percent of the older group.

The PlayStation Portable finished near the bottom of both age groups interest as well, with 14 percent of children and 5 percent of those over 12 looking to buy one.



Related Jobs

Deep Silver Volition
Deep Silver Volition — Champaign, Illinois, United States

Senior Engine Programmer
Insomniac Games
Insomniac Games — Burbank, California, United States

Lead Character TD — Austn, Texas, United States

Senior Community Manager, World of Warships
HB Studios
HB Studios — Lunenburg/Halifax, Nova Scotia, Canada

Experienced Software Engineer

Loading Comments

loader image