Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
May 18, 2021
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Nintendo hasn't achieved 'satisfactory profit' on mobile

Nintendo hasn't achieved 'satisfactory profit' on mobile

May 1, 2018 | By Chris Kerr

Nintendo's smartphone offerings haven't reached a "satisfactory profit point yet," according to outgoing president Tatsumi Kimishima

The company has been attempting to make headway on mobile since the launch of its debut (and now defunct) smartphone app Miitomo in March 2016. 

In the two years since, the Japanese console maker has brought a number of key franchises to mobile with the launch of titles like Super Mario Run, Fire Emblem Heroes, and Animal Crossing: Pocket Camp

Looking from the outside in, you'd be forgiven for thinking that current roster was performing admirably. Super Mario Run, for instance, currently boasts around 20 million monthly active users, while Fire Emblem Heroes reportedly earned $300 million during its first year

Nintendo, however, is more subdued in its praise, and although the company acknowledges its lineup has delivered the goods in terms of raising consumer awareness, it claims they've yet to turn a profit that meets expectations. 

"We will continue the services for existing applications while also releasing new applications in order to increase Nintendo’s presence in the smart device business," commented Kimishima during a recent financial briefing.

"The efforts we have made to date have yielded certain responses to our goal of expanding the number of people who have access to Nintendo IP. Even so, we have not reached a satisfactory profit point yet, so our goal is to further expand the scale of this business to develop it into one of the pillars of revenue."

Related Jobs

SideFX — Toronto, Ontario, Canada

3D Software Developer (Maya plugin)
Remedy Entertainment
Remedy Entertainment — Espoo, Finland

Outsourcing Manager
Square Enix Co., Ltd.
Square Enix Co., Ltd. — Tokyo, Japan

Experienced Game Developer
Sunday GmbH
Sunday GmbH — Hamburg, Germany

Game Lead (m/w/d)

Loading Comments

loader image