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September 22, 2018
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Analyst: Two years in,  Pokemon Go  crosses $1.8B lifetime revenue

Analyst: Two years in, Pokemon Go crosses $1.8B lifetime revenue

July 9, 2018 | By Alissa McAloon




Now that Pokemon Go has been out in the wild for two years, the mobile analytics firm Sensor Tower has taken a closer look at the AR game's lifetime revenue, finding that it has eclipsed $1.8 billion player spend in those 24 months.

Based on the firm's estimates, Pokemon Go’s revenue works out to an average of over $2 million earned a day, with the United States and Japan leading the pack in terms of player spending.

To date, players in the United States have spent $607 million on the free-to-play game, followed by players in Japan with $500 million spent. Breaking it down by mobile platform, Sensor Tower notes that 58 percent of that $1.8 billion came from Android platforms while the remaining 42 percent came from iOS devices.

The full report detailing Pokemon Go’s current standing can be found on Sensor Tower’s website.



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