Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
June 18, 2018
arrowPress Releases
  • Editor-In-Chief:
    Kris Graft
  • Editor:
    Alex Wawro
  • Contributors:
    Chris Kerr
    Alissa McAloon
    Emma Kidwell
    Bryant Francis
    Katherine Cross
  • Advertising:
    Libby Kruse






If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Microsoft Sees Record Quarterly Revenues On Kinect, Xbox Strength

Microsoft Sees Record Quarterly Revenues On Kinect, Xbox Strength

January 27, 2011 | By Kyle Orland

January 27, 2011 | By Kyle Orland
Comments
    11 comments
More: Console/PC



The 2010 holiday fiscal quarter was Microsoft's best ever, with the company reporting record revenues of nearly $20 billion thanks in part to strong growth in the company's Xbox business, though quarterly profits were down slightly to just over $8 billion for the quarter.

Revenues in Microsoft's Entertainment and Devices Division, which is dominated by Xbox-related products, were up 55 percent to $3.6 billion for the quarter ending December 31, 2010.

The division, which showed a significant loss just two quarters ago, generated $679 million in profit for the company in the recently concluded quarter, up 86 percent from the same period a year ago.

Microsoft specifically cited sales of 6.3 million Xbox 360s during holiday season -- up 21 percent over 2009 -- and 30 percent growth in the number of Xbox Live subscribers as drivers for the revenue growth.

The company also pointed out the impact of the Kinect sensor's launch on its bottom line, saying sales of 8 million units in 60 days "far exceeded our expectations."

The Entertainment and Devices Division is a small but growing part of Microsoft's overall portfolio, representing roughly 18 percent of the company's revenue and 8 percent of its profits for the quarter.

Microsoft sees the division's growth continuing in the near future, with projected revenues for the 2011 fiscal year as a whole up 40 percent over 2010.

In the holiday quarter, Xbox growth helped offset a nearly 30 percent year-over-year revenue decline in the company's Windows division. That division is now second to the company's growing Business division on both a revenue and profit basis.


Related Jobs

Digital Extremes
Digital Extremes — London, Ontario, Canada
[06.18.18]

Video Game Data Scientist
Deep Silver Volition
Deep Silver Volition — Champaign, Illinois, United States
[06.15.18]

Senior System Designer
Digital Extremes
Digital Extremes — London, Ontario, Canada
[06.15.18]

Senior Lighting Artist
Digital Extremes
Digital Extremes — London, Ontario, Canada
[06.15.18]

Weapons Artist









Loading Comments

loader image