Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
March 26, 2019
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Nintendo of America head Reggie Fils-Aime retires, Bowser taking over

Nintendo of America head Reggie Fils-Aime retires, Bowser taking over

February 21, 2019 | By Alissa McAloon

February 21, 2019 | By Alissa McAloon
More: Business/Marketing

Reggie Fils-Aime is stepping down from his post as president and chief operating officer of Nintendo of America after 13 years in those roles and over 15 years with the company as a whole.

Doug Bowser, the company’s current SVP of sales and marketing, has been tapped to take over for Fils-Aime as the president of Nintendo of America following his official retirement on April 15. 

“Nintendo owns a part of my heart forever,” said Fils-Aime in a statement. “It’s a part that is filled with gratitude – for the incredibly talented people I’ve worked with, for the opportunity to represent such a wonderful brand, and most of all, to feel like a member of the world’s most positive and enduring gamer community. As I look forward to departing in both good health and good humor, this is not ‘game over’ for me, but instead ‘leveling up’ to more time with my wife, family, and friends.”

Fils-Aime got his start with Nintendo of America back in 2003, in the very same role that Bowser now vacates to take on the position of president. After just three years with the company he then stepped into the role of president and COO, a position he held through the lifetimes of several Nintendo systems like the DS, Wii, 3DS, and, most recently, the Nintendo Switch.

A press release from the company specifically calls out “strong and affable personality,” a trait that endeared him with both the industry and Nintendo’s fanbase.

Bowser, meanwhile, started with the company in mid-2015 as the VP of sales and, a year later, the SVP of sales and marketing. He notably led the company’s marketing efforts for the Nintendo Switch in the West, a system that has sold over 32 million units since its early 2017 release. 

Related Jobs

Bohemia Interactive Simulations
Bohemia Interactive Simulations — Prague, Czech Republic

Producer/Agile Leader
Game Mechanic Studios
Game Mechanic Studios — North Hollywood, California, United States

Senior 3D Environment Artist
Skybox Labs
Skybox Labs — Vancouver, British Columbia, Canada

Software Engineer
Insomniac Games
Insomniac Games — Durham, North Carolina, United States

Sr. Environment Artist

Loading Comments

loader image