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Zeboyd Games Talks Secrets To Kickstarter Success

Zeboyd Games Talks Secrets To Kickstarter Success

April 21, 2011 | By Staff

April 21, 2011 | By Staff
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More: Console/PC, Indie, Business/Marketing



As part of a new Gamasutra feature on crowdfunding, Robert Boyd (Zeboyd Games, Cthulhu Saves the World) explains how his company blasted through its funding goal on Kickstarter.

Boyd revealed to Gamasutra that initial funding goal to port Cthulhu to PC was $3,000, but in just two days the project managed to surpass the $2,500 plateau. And after a little over two weeks that number more than doubled, with over $5,300 raised.

"I thought $3,000 raised over a month was pretty ambitious on our part," Boyd said. "I had no idea that we would end up raising that amount in just a handful of days."

While internet fandom of the Cthulhu character helped garner support, the company's track record with the original Xbox Live Indie Games version of the title, as well as Breath of Death VII no doubt helped.

"You really need to prove to people that you're worth taking a chance on and not just another wannabe game developer that isn't going to actually finish anything," said Boyd. "A good reputation from past projects helps immensely, but even if it's your first game, you can still make an impressive trailer and garner support that way."

To read more about developers' experiences with Kickstarter, as well as upstart game-oriented crowdfunding site 8-Bit Funding, read the full feature -- The Crowdfunding Revolution: Perspectives -- live now on Gamasutra.


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