Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
July 12, 2020
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


Sweeney: EGS free game promos boost a game's Steam and console sales too

Sweeney: EGS free game promos boost a game's Steam and console sales too

June 3, 2020 | By Alissa McAloon




The Epic Games Store has kept up a rotating list of limited-time, free game giveaways since it first showed up, a deal that Epic’s Tim Sweeney tells GameSpot has brought “tens of millions of new users into the Epic Games ecosystem.”

While those free game promos obviously benefit Epic itself, Sweeney also makes the argument that the developers that participate see sales on Steam and consoles as well thanks to that Epic Games Store-driven visibility bump.

Specifically, he says that “most” developers see those increased sales, but doesn’t share specific numbers on either the increases or the number of game developers seeing that benefit in the full chat with GameSpot, found here.  From Sweeney’s take, those free giveaways increase public awareness of a participating game, series or genre, leading to those platform-agnostic benefits.

"You're not going to go out and buy if you're not into games like Satisfactory, you're not going to go out and spend money to buy Satisfactory but if you get it for free you realize it's an awesome game," Sweeney tells GameSpot. "People have discovered a lot of great games that way."



Related Jobs

Impulse Gear, Inc.
Impulse Gear, Inc. — San Francisco, California, United States
[07.11.20]

Art Director
Disbelief
Disbelief — Chicago, Illinois, United States
[07.10.20]

Senior Technical Artist
Klang Games GmbH
Klang Games GmbH — Berlin, Germany
[07.10.20]

Technical Producer
Klang Games GmbH
Klang Games GmbH — Berlin, Germany
[07.10.20]

Senior Level Artist









Loading Comments

loader image