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Sony spends $50M on PS Vita marketing

Sony spends $50M on PS Vita marketing

February 13, 2012 | By Mike Rose

Newsbrief: Sony's U.S. marketing campaign for the upcoming PlayStation Vita is set to be its largest and most expensive yet for a games console, according to media reports.

Talking to the New York Times, John Koller, Sony Computer Entertainment America's hardware marketing director, has revealed that the company is spending $50 million on marketing for the device.

Due for launch in the U.S. on February 22 (a special first edition bundle arrives a week earlier), the PS Vita will see "the largest platform launch in terms of marketing investment we’ve ever had," continued Koller.

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