Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
August 3, 2020
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Press Releases
  Applifier Launches ‘Impact’ Video Advertising Network Designed to Acquire the Highest Quality Players and Increase Social Game Revenues
  Share on Twitter RSS

[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Impact to debut at Casual Connect Seattle after fast growth during the private beta, the second largest social game publisher worldwide, that uses Impact to find high quality new players, and Song Pop, which grew 2 million daily users in less than two months, that uses Impact to monetize their user base.

  • Impact is a video advertising platform that enables Facebook developers to engage and acquire pre-qualified players with exciting game trailers, and to monetize their users at the highest rates through users watching video ads in-game
  • Impact has been highly successful in private beta with industry leaders and Song Pop, delivering highest quality users and highest per view earnings.
  • Starting today, all Facebook game developers can start leveraging Impact to acquire high quality players with game trailers, and monetize users with opt-in, relevant game trailers
  • Tuesday July 24 at 2:00 p.m. at the 2012 IGDA Summit, part of Casual Connect Seattle, Applifier CEO and founder Jussi Laakkkonen will discuss how Impact improved user acquisition and monetization for beta partners
Impact Features:

Player acquisition:

  • Impact delivers engaging 30-60 second game trailers that showcase actual, fully animated gameplay and targets these videos to users based on their gaming behaviors collected from over 250 million anonymous player profiles
  • Users opt-in to watch a game trailer and earn a free virtual item; after watching a game trailer the player knows exactly what they’re getting in the promoted game and is much more likely to become a dedicated, retained player
User monetization:
  • Impact displays relevant and targeted game trailers to players based on their past anonymous gameplay behavior, so they’re more likely to click on and complete watching the game trailer
  • Developers earn revenue whenever a user completes watching a video, and can make their daily ARPU with just one video view
Impact Benefits:
  • PLAYERS: acquire the highest quality players - players that are engaged and motivated after watching a game trailer, so they’re more likely to convert and retain longer
  • REVENUE: monetize all your players at the highest possible rates through exciting video ads, and earn your daily ARPU with just one video view
  • USER EXPERIENCE: users have a great experience as they are in control, opt-in to watch and earn a virtual item by watching relevant and fun game trailers
  • ACQUISITION BONUS: reinvest earnings from displaying game trailers to get a 25% boost in new user acquisition
  • RISK FREE: only pay for users acquired after they’ve watched their game trailer and clicked to install your game
  • FREE TRAILER: if you don’t have a game trailer we’ll provide a professionally made trailer for your game
From Applifier CEO and founder, Jussi Laakkonen:

“Beta results show that Impact delivers highly motivated new players, who retain and convert as well or better than organic users. For monetization, our beta partners are seeing higher per view earnings than from any other video ad network on Facebook.”

“Banners are boring. Developers deserve to show off their game in engaging, animated video that brings games to life. Users also enjoy watching the game trailers, so it’s a win-win because Impact provides ads that users love and monetization that blows you away.”

What Our Beta Partners Have to Say:

“By utilizing Impact, we’ve been able to acquire higher quality users. Applifier is driving a new format for acquiring audience through video that is more effective and will be instrumental in helping us achieve our growth goals for 2012.” - Angus Lovitt, director of performance marketing,

“We've seen huge growth in Song Pop, and Applifier Impact has helped us effectively monetize those users. We are very pleased with the results we've seen with Impact.” - Olivier Michon, CTO of FreshPlanet


Watch a video trailer featuring Applifier Impact:

Visit our website for an overview of Applifier Impact:

Questions for Applifier?

Applifier CEO Jussi Laakkonen and VP of Business Development Mickey Maher will be available for in-person meetings at Casual Connect Seattle (July 24-26) to discuss the Impact launch and beta results in depth. Please contact us to schedule a time to meet at [email protected].

About Applifier

Applifier enables game developers to more effectively acquire and monetize audience through a comprehensive suite of tools. In 2011, Applifier achieved the largest cross-promotion network of independent social application developers on Facebook, reaching over 150 million monthly active users. In 2012, Applifier launched the Impact video advertising network to acquire higher audience and increase monetization for games. Applifier is backed by MHS Capital, PROfounders Capital, Tekes, Lifeline Ventures and angel investors, and has offices in Helsinki, Finland and in San Francisco. For more information, please visit