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Applifier Launches ‘Impact’ Video Advertising
Network Designed to Acquire the Highest Quality Players and
Increase Social Game Revenues
Impact to debut at Casual Connect Seattle after fast growth during the private beta King.com, the second largest social game publisher worldwide, that uses Impact to find high quality new players, and Song Pop, which grew 2 million daily users in less than two months, that uses Impact to monetize their user base.
“Beta results show that Impact delivers highly motivated new players, who retain and convert as well or better than organic users. For monetization, our beta partners are seeing higher per view earnings than from any other video ad network on Facebook.”
“Banners are boring. Developers deserve to show off their game in engaging, animated video that brings games to life. Users also enjoy watching the game trailers, so it’s a win-win because Impact provides ads that users love and monetization that blows you away.”
What Our Beta Partners Have to Say:
“By utilizing Impact, we’ve been able to acquire higher quality users. Applifier is driving a new format for acquiring audience through video that is more effective and will be instrumental in helping us achieve our growth goals for 2012.” - Angus Lovitt, director of performance marketing, King.com
“We've seen huge growth in Song Pop, and Applifier Impact has helped us effectively monetize those users. We are very pleased with the results we've seen with Impact.” - Olivier Michon, CTO of FreshPlanet
Watch a video trailer featuring Applifier Impact: http://www.youtube.com/watch?v=a4O5heGVO6o
Visit our website for an overview of Applifier Impact: http://www.applifier.com/impact/
Questions for Applifier?
Applifier CEO Jussi Laakkonen and VP of Business Development Mickey Maher will be available for in-person meetings at Casual Connect Seattle (July 24-26) to discuss the Impact launch and beta results in depth. Please contact us to schedule a time to meet at [email protected].
Applifier enables game developers to more effectively acquire and monetize audience through a comprehensive suite of tools. In 2011, Applifier achieved the largest cross-promotion network of independent social application developers on Facebook, reaching over 150 million monthly active users. In 2012, Applifier launched the Impact video advertising network to acquire higher audience and increase monetization for games. Applifier is backed by MHS Capital, PROfounders Capital, Tekes, Lifeline Ventures and angel investors, and has offices in Helsinki, Finland and in San Francisco. For more information, please visit www.applifier.com.