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Press Releases
  IGN Italy to launch in September
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09/03/2012
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

03/09/12 - IGN Entertainment – the world’s leading games media company, today announces a new partnership with Vusumo SRL to launch IGN Italy ( http://it.ign.com).

Vusumo is a new start-up company from a group of Italian media veterans – headed up by Andrea Minini Saldini, a former Publishing Director for Future Publishing’s Italian business, who transformed its portfolio of games titles into the local market leader.

IGN Italy launches in September, mixing the best editorial content from IGN’s teams around the globe, with a constant flow of original content for Italian gamers.  Simone Soletta, formerly of Edizioni Master’s videogame.it – becomes Editor-in-Chief of IGN Italy.

IGN is the world’s most popular games and entertainment network [source: comScore, July 2012], and the new Italian partnership continues to grow IGN’s local presence in many of the world’s fastest growing markets – following successful launches in Germany, Sweden, Benelux, Asia Pacific and the Middle East.

Ian Chambers, VP International, IGN Entertainment, said:

“IGN continues to expand internationally with local media experts in almost 40 countries – and the experienced team at Vusumo are ideal partners for our Italian site.  IGN has always proven popular in Italy, and now gamers will get their own local language edition.”

Andrea Minini Saldini, Chairman, Vusumo Srl, added:

“Having led several of Italy’s most successful videogames publications, it’s with great excitement that I bring IGN to my country. With Matteo Camisasca, Simone Soletta and the rest of the team at Vusumo, we look forward to making the IGN brand shine.”

IGN Italy will launch for gamers in the region in September at http://it.ign.com.  The Facebook page is now live at http://www.facebook.com/ignitalia/

About IGN

IGN Entertainment is a leading Internet media and services provider focused on the videogame and entertainment markets. Collectively, IGN Entertainment media properties reach a worldwide audience of 40 million unique users.  Headquartered in the US, IGN has offices in Australia, Canada and the UK and works with local publishers under license in Germany,  Italy, Sweden and the Asia Pacific, Benelux and Middle East territories.

IGN Entertainment’s network of videogame-related provides one of the Web's most comprehensive videogame information destinations, which coupled with leading male lifestyle site AskMen, attracts one of the largest concentrated audiences of young males on the Internet.

For more information contact:

Will Guyatt, International PR Manager, IGN Entertainment  +44(0)7799 334994  

About Vusumo Srl

A new start-up built around some of the most respected and renowned professionals in Italy. Chairman Andrea Minini Saldini is accompanied by Sales and Marketing Director Matteo Camisasca; Editor in Chief Simone Soletta; Editors Andrea Maderna, Mattia Ravanelli, Gianluca Loggia and Lorenzo Antonelli. A combined experience of over 80 years in the italian media industry, spent building some of the most exciting and successful Italian video games publications to reach the newsstands and the Internet.  Vusumo is headquartered in Milan.