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  A Monster Success
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

London, UK – 5 October 2012 – Recent NPD (YTD, 2012)* figures reveal that global kids phenomenon Moshi Monsters™ is the number one property overall in the toy market for the fifth consecutive month running.

Five Moshi Monsters items currently feature in the NPD’s top 50 items (YTD, August 2012), with the Collector Figures, Blind Bags and Gold Tin all appearing in the top ten.

At retail, The Entertainer Store has also revealed Moshi Monsters as the number one selling brand with merchandise sales currently double that of the store’s number two toy.

The success of Moshi Monsters has led to a scoop of awards at the recent Licensing Awards 2012, with the brand winning the Best Schoolers, Tween & Teen Licensed Property of the Year and the Best Written, Listening or Learning Range, with Penguin receiving the accolade for its book line. Vivid also won the prize for Best Licensed Toys or Games Range for its Moshi Monsters toy line.

Darran Garnham, Chief Business Development Officer for Mind Candy, the global entertainment company behind Moshi Monsters said: “We had a firm vision for where the brand would sit at retail and the rollout plans. We laid the foundations for retail success back in 2010 and it’s great to see that execution and back to back months topping NPD. We’re thrilled with the success and hope the fans will enjoy our upcoming announcements of more Moshi key lines, Monster breakout characters, Moshi key boy lines as well as our top toys for Christmas.”

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