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  JAGEX LAUNCHES GROUND-BREAKING RUNESCAPE 3
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07/22/2013
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]

Monday 22 nd July 2013, Ca mbridge, UK - Jagex, the creators of the hugely popular and multi Guinness World Record holding free-to-play massively multiplayer online role-playing game (MMORPG), RuneScape, are excited to announce the global launch of the next seminal chapter of the game, RuneScape 3.

The launch of RuneScape 3 marks the beginning of the Battle of Lumbridge, the first gaming experience forged by players, who will shape the future of the RuneScape world forever. In addition to the player-driven dynamic events sculpting both the content and lore in RuneScape 3, nearly every aspect of the immensely popular game has been upgraded. RuneScape 3, which is available in five languages and played in 190 countries around the world, is the most ambitious online adventure experience to date.

“The simultaneous launch of RuneScape 3 around the world has been made possible by the hard work and dedication of our team over the last year,” said Phil Mansell, Executive Producer of RuneScape 3. “RuneScape 3 ushers in a new age for players in terms of user-driven  content, story, gameplay and technology, and we couldn’t be more excited for them to write the next chapter in RuneScape’s epic saga.”

Mark Gerhard, CEO of Jagex, stated, “The RuneScape 3 development team has worked tirelessly to delight our community with this significant upgrade. The Jagex team and I are truly honoured to be able to be part of this formative occasion and to provide our cherished community, past and present, the RuneScape update of a decade. Married to the concept of our players determining the future of RuneScape, we believe RuneScape 3 is the most ambitious game ever launched on this cutting-edge future technology and lays the foundation for our upcoming expansion onto tablets.”

“Since launch, more than 220 million RuneScape player accounts have been created, we’ve developed 12 years of regular content, and the game is still growing,” Gerhard added. “With the launch of RuneScape 3 we are looking forward to welcoming new and old players alike back to the magical world of Gielinor.”

Discover the evolution of RuneScape 3 here.

- Ends -

Notes for Editors

More than 220 million player accounts have been created since RuneScape launched in 2001.

RuneScape has been translated into five languages: English; French; German; Spanish; Brazil-Portuguese.

Assets to accompany this release are available to download from the Jagex press extranet: http://www.jagex-press.com.

About Jagex

Starting in 2001 with their flagship free-to-play adventure game, RuneScape, Jagex has created a long-standing reputation for crafting the world’s best online games.  Today they stand as one of the UK’s largest independent games developers and publishers with over 500 staff currently employed across two sites in Cambridge, UK.  With over 40 titles published to date, Jagex prides itself on developing and publishing hugely popular, accessible, free-to-play games for millions of players globally.  For more information please visit www.Jagex.com

About RuneScape

Venture forth into the rich and immersive medieval fantasy world of Gielinor, where even the smallest of actions affect the vast world around you. Recognised by Guinness World Records as the world’s most popular free-to-play MMORPG, with over 220 million players and counting. BAFTA nominated, RuneScape offers unparalleled levels of choice to its players, where they can be anyone, slay anything and go anywhere in their own unique adventure, all within the browser window.  Start your greatest adventure today at www.RuneScape.com

Press Contact:

Jagex Games Studio
Sam Forrest
Email: [email protected]
Tel: + 44 (0) 844 588 6629